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While working at 100%Leiden, I developed a branding concept for Digitization Hub that captures both the professional and human aspects of digital leadership. The visual identity is built around the Digital Competency Model – the core of their services – represented through circular forms and quarter-circle elements that symbolize growth, adaptability, and personalized development.
A logo concept inspired by the competency wheel.
A color palette and typography that strike a balance between professionalism and a friendly, approachable tone.
A future-ready visual language that conveys connection, expertise, and personal development—aligned with Digitization Hub’s mission.